Berlusconi Remains the Wild Card in Italy Race





ROME — One candidate promised to drop an unpopular new property tax and refund all prior payments in cash. Another called that proposal a “poisoned meatball,” disconnected from reality. A third suggested that Al Qaeda blow up the Italian Parliament — then backtracked — and the man generally considered the front-runner is campaigning on vague promises of stability, so has often been ignored.




With only two weeks to go before national elections, the Italian campaign has become a surreal spectacle in which a candidate many had given up for dead, former Prime Minister Silvio Berlusconi, has surged. Although he is not expected ever to govern again, with his media savvy and pie-in-the-sky offers of tax refunds, Mr. Berlusconi now trails the front-runner, Pierluigi Bersani, the leader of the Democratic Party, by about five or six points, according to a range of opinion polls published on Friday.


The polls found that the former comedian Beppe Grillo, who made the Qaeda quip as part of his antipolitical campaign, is close behind in third place, while the caretaker prime minister, Mario Monti, who made the “poisoned meatball” remark as he stepped up attacks on Mr. Berlusconi in an awkward transition from technocrat to candidate, is taking up the rear with around 10 percent to 15 percent of the vote.


Most analysts predict that the center-left will win, but with not enough votes to govern without forming an alliance with Mr. Monti’s centrists. Yet in a complex political landscape — and with significant policy differences between Mr. Monti and Mr. Bersani, who have been criticizing each other in their campaigns — nothing is a given, and the political uncertainty weighs on financial markets.


Some compare the election to a power struggle on a corporate board. “Mr. Berlusconi knows he can’t govern, but wants a strong seat at the table,” said Marco Damilano, a political reporter for L’Espresso, a weekly. The Democratic Party will have the majority of seats but will not be able to govern without making accords, he said, adding that “Monti wants the golden share,” in which his few seats count for a lot.


Many outsiders marvel at the survival skills of Mr. Berlusconi, who dragged down Italy’s finances and international standing to the point that Mr. Monti was brought on in November 2011 to lead an emergency technocratic government that lasted a year. But at least a good part of Mr. Berlusconi’s success has to do with his competition.


Mr. Monti lacks a strong party and has hit Italians with unpopular taxes, and centrists who might lean left are concerned that Mr. Bersani would be weak on the flagging economy. On top of that, Mr. Berlusconi, whose center-right People of Liberty is more a charismatic movement than a party, has true loyalists who do not know where else to turn.


“Berlusconi is politically dead, but his electorate is still there and it is looking for a new leader, and there isn’t one,” said Massimo Franco, a political columnist for the daily newspaper Corriere della Sera. “So it’s a sort of a nostalgic operation.”


In an auditorium near the Vatican, Mr. Berlusconi was greeted Thursday by rows of adoring fans, most of them retirees. “Ah,” he said. “It reminds me of the good old days.” Joking about his age, the 76-year-old former premier added: “I looked at myself in the mirror and saw someone who didn’t look like me. They don’t make mirrors the way they used to.”


In a two-hour off-the-cuff speech, he returned to familiar themes: depicting the left as unreconstructed, cold-war Communists; magistrates as politically motivated; the euro and Chancellor Angela Merkel of Germany as harming Italy; and Mr. Monti as a leader beholden to foreign interests who did nothing but raise taxes.


His supporters were mostly buying it. “Even if he doesn’t refund us the property tax, at least he’ll take it away,” said Francesca Cipriani, 70, a retiree, as she cheered Mr. Berlusconi.


“My house is worth 20 percent less,” Nicola Manichelli, 75, a retired taxi driver, chimed in.


Marcello Sorgi, a columnist for the Turin daily newspaper La Stampa, said: “Berlusconi voters fear that Monti will raise taxes, and that under Berlusconi that won’t happen. It’s not at all true, but Berlusconi’s propaganda works with his electorate.”


“His electorate still has a messianic, religious rapport with him,” Mr. Sorgi added.“Berlusconi is considered a kind of guru.”


Not so with Mr. Monti, who is beloved in Brussels, Berlin and Washington, but has been less popular with Italian voters. As he learns to campaign, Mr. Monti, an economist with no previous political experience, has sought the services of the political consulting firm AKPD Message and Media, whose co-founder, David Axelrod, President Obama’s key political strategist, visited Mr. Monti in Rome last month.


Mr. Monti, who is trying to capture the civic-minded centrists from both right and left who once voted for the centrist Christian Democrats before the party disbanded in a corruption scandal in the early 1990s, also opened a Facebook page. He uses it to post folksy musings that some critics say are undermining the authority of the slyly ironic but hardly showmanlike candidate instead of humanizing him.


Last week, an interviewer presented Mr. Monti with a puppy on live television, days after Mr. Berlusconi had appeared with one. “This is a mean blackmail,” Mr. Monti said with a smile, before stroking the fluffy pet and saying, “Feel how soft it is.”


Mr. Bersani, a longtime party veteran and former economic growth minister, speaks more to the old guard of the Italian left. He defeated Matteo Renzi, the charismatic 38-year-old mayor of Florence, in a rare party primary and has been running on the slogan “A Just Italy,” a message aimed at reassuring voters but which may not inspire them.


In a half-hour speech on Thursday to party loyalists, including municipal workers and frustrated university adjunct teachers, Mr. Bersani called attention to youth unemployment and the disconnect between the real economy and financial markets, and called for economic stimulation to help more people have steady jobs. “Europe isn’t just the fiscal compact,” he said.


Both Mr. Berlusconi and Mr. Bersani appear to speak more to their own constituencies than to the nation as a whole, long a characteristic of Italian politics. Faced with a political class that seems stuck in the past, Mr. Grillo and his antipolitical Five Star Movement have been gaining ground in the polls, campaigning in piazzas across Italy.


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Kelly Clarkson Already Has a Wedding Dress






Cover Story








02/09/2013 at 09:00 AM EST



Kelly Clarkson was about to experience a dream moment for any bride: trying on wedding dresses at Vera Wang's chiffon-and champagne-filled boutique in West Hollywood on Feb. 1.

"I was in the changing room, and I looked at my armpits, and I was like, 'Are you kidding me? I look like a cave woman!' " recounts the singer, relaxing a day later in jeans and a hoodie-covered Willie Nelson T-shirt in her adopted hometown of Nashville.

"And then I took my pants off, and I was like, 'Oh my God, my legs match!' My nails looked like a hot mess; my eyebrows looked like bushes. I was so not a girl. I started tearing up because I'm like, 'This is not me. I'm usually not this gross. I'm just so busy!'

"And then on top of that," Clarkson continues, "My friend got incredibly ill like in the movie Bridesmaids. She's like, 'We are totally not going to get asked back here.' "

So things didn't quite go as planned at Vera Wang, but by day's end, the bride-to-be did score the dress of her dreams. And a Grammy dress. And even a Jane Austen-inspired frock for an upcoming family portrait. (More on that in a bit.)

The wedding gown "is my personality in a dress," she says. "It's sweetly damaged. A little rock and roll. A little tattered. Nothing like a princess thing!"

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After early start, worst of flu season may be over


NEW YORK (AP) — The worst of the flu season appears to be over.


The number of states reporting intense or widespread illnesses dropped again last week, and in a few states there was very little flu going around, U.S. health officials said Friday.


The season started earlier than normal, first in the Southeast and then spreading. But now, by some measures, flu activity has been ebbing for at least four weeks in much of the country. Flu and pneumonia deaths also dropped the last two weeks, the Centers for Disease Control and Prevention reported.


"It's likely that the worst of the current flu season is over," CDC spokesman Tom Skinner said.


But flu is hard to predict, he and others stressed, and there have been spikes late in the season in the past.


For now, states like Georgia and New York — where doctor's offices were jammed a few weeks ago — are reporting low flu activity. The hot spots are now the West Coast and the Southwest.


Among the places that have seen a drop: Lehigh Valley Hospital-Cedar Crest in Allentown, Pa., which put up a tent outside its emergency room last month to help deal with the steady stream of patients. There were about 100 patients each day back then. Now it's down to 25 and the hospital may pack up its tent next week, said Terry Burger, director of infection control and prevention for the hospital.


"There's no question that we're seeing a decline," she said.


In early December, CDC officials announced flu season had arrived, a month earlier than usual. They were worried, saying it had been nine years since a winter flu season started like this one. That was 2003-04 — one of the deadliest seasons in the past 35 years, with more than 48,000 deaths.


Like this year, the major flu strain was one that tends to make people sicker, especially the elderly, who are most vulnerable to flu and its complications


But back then, that year's flu vaccine wasn't made to protect against that bug, and fewer people got flu shots. The vaccine is reformulated almost every year, and the CDC has said this year's vaccine is a good match to the types that are circulating. A preliminary CDC study showed it is about 60 percent effective, which is close to the average.


So far, the season has been labeled moderately severe.


Like others, Lehigh Valley's Burger was cautious about making predictions. "I'm not certain we're completely out of the woods," with more wintry weather ahead and people likely to be packed indoors where flu can spread around, she said.


The government does not keep a running tally of flu-related deaths in adults, but has received reports of 59 deaths in children. The most — nine — were in Texas, where flu activity was still high last week. Roughly 100 children die in an average flu season, the CDC says


On average, about 24,000 Americans die each flu season, according to the CDC.


According to the CDC report, the number of states with intense activity is down to 19, from 24 the previous week, and flu is widespread in 38 states, down from 42.


Flu is now minimal in Florida, Kentucky, Maine, Montana, New Hampshire and South Carolina.


___


Online:


CDC: http://www.cdc.gov/flu/


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State fires contractor on tech project









SACRAMENTO – The state has fired the contractor on one of its biggest and most troubled technology projects after deep problems with the system were revealed.


The decision to terminate the contract Friday stalls the costly effort to overhaul an outdated and unstable computer network that issues paychecks and handles medical benefits for 240,000 state employees. The $371-million upgrade, known as the 21st Century Project, has fallen years behind schedule and tripled in cost.


The state has already spent at least $254 million on the project, paying more than $50 million of that to the contractor, SAP Public Services. The company was hired three years ago after the job sputtered in the hands of a previous contractor, BearingPoint.





But when SAP's program was tested last summer, it made errors at more than 100 times the rate of the aging system the state has been struggling to replace, according to state officials.


"It would be totally irresponsible to move forward," said Jacob Roper, a spokesman for the California controller.


The Times highlighted problems with the state's 21st Century Project in December, soon after officials sent a letter to SAP saying the overhaul was "in danger of collapsing."


During a trial run involving 1,300 employees, Roper said, some paychecks went to the wrong person for the wrong amount. The system canceled some medical coverage and sent child-support payments to the wrong beneficiaries.


Roper said the state also had to pay $50,000 in penalties because money was sent to retirement accounts incorrectly.


"State employees and their families were in harm's way," he said. "Taxpayers were in harm's way."


The controller's office, which oversees the upgrade, will try to recoup the money paid to SAP, Roper said. Meanwhile, officials will conduct an autopsy on the system to determine what can be salvaged.


And Senate leader Darrell Steinberg (D-Sacramento) called for a hearing to examine how so much money could be spent on the project with "apparently little to show for it."


A spokesman for SAP, Andy Kendzie, said the company was "extremely disappointed" that the controller terminated the contract.


"SAP stands behind our software and actions," Kendzie said in a statement. "SAP also believes we have satisfied all contractual obligations in this project."


Kendzie did not directly address the controller's concerns about errors during testing, nor did he say whether the company would fight any state effort to recover the $50 million.


Other California entities have struggled with SAP's work.


A $95-million plan to upgrade the Los Angeles Unified School District's payroll system with SAP software became a disaster in 2007, when some teachers were paid too much and others weren't paid at all.


More recently, Marin County officials decided to scrap their SAP-developed computer system, saying it never worked right and cost too much to maintain.


Both of those projects were managed by Deloitte Consulting.


chris.megerian@latimes.com





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Currents: Freedom Has Its Own Constraints







NEW YORK — On the surface, all they have in common is their Sunday airtime, at least in the United States. One television show is about English aristocrats, crisp, proper, well-dressed even in bed. The other is about four young women, often lost and very often unclothed, in a setting quite different from Yorkshire: Brooklyn, New York.




But “Downton Abbey” and “Girls,” both hugely popular, sometimes seem to be talking to each other. And it is a conversation of richer importance to our politics and culture than the nudity on one show and the costumes on the other might initially suggest.


On issue after issue, Americans continue to debate the limits of individual freedom — whether to abort a fetus or own a gun or sell stocks or buy drugs. And in different ways, the two television shows address the promise and limitations of the modern, Western emphasis on — even sacralization of — the individual.


“Downton” and “Girls” serve as bookends in an era defined by a growing cult of the self. “Downton” is about the flourishing of selfhood in a rigid, early-20th-century society of roles. “Girls” is about the chaos and exhaustion of selfhood in a fluid, early-21st-century society that says you can be anything but does not show you how.


“I don’t know what the next year of my life is going to be like at all,” says Marnie, a smart, pretty, rather lost twentysomething on “Girls.” “I don’t know what the next week of my life is going to be like. I don’t even know what I want. Sometimes I just wish someone would tell me, like, ‘This is how you should spend your days, and this is how the rest of your life should look.”’


“Downton” returns us to an earlier stretch of selfhood’s arc, when too little guidance was rarely the problem.


Set on a manor in which the hierarchy and fixedness of the country — indeed, of the Empire — are especially concentrated, “Downton” is a world where there is a way to do everything, from cleaning spoons to dressing for dinner. Status has been and still seems immovable, and servants must act at least as convinced of their inferiority as the masters are. Novelty and that great leveler, money, are reflexively suspected.


The drama is this world’s cracking under the pressure of new ideas like individualism. Thus the family driver, believing in equality and marrying for love, runs away with the family daughter; thus the men wear black tie instead of white to dinner one night; thus a new generation of servants is less servile, more willing to question.


Mary McNamara, a television critic at The Los Angeles Times, has described “Downton” as “the tale of an oppressive social and economic system that is finally being called into question.” The drama comes from watching our world slowly, inevitably defeat theirs: “the bondage of social bylaws and expectation, the fear of new technology, the desire to cling to old ways.”


But now fast-forward a century, and these social upheavals, beginning auspiciously, have ended badly on “Girls.”


What begins on “Downton” as a new liberty to follow your heart, to dare love that others find unwise, has culminated in “Girls” in romantic pursuits that are dully mercenary and often unwise.


The daughters of the sexual revolution are depicted without much agency: Far from being conquerors, initiators, even equals, the girls of “Girls” are reactors, giving in to an ex who changes his mind, or a gay man wanting to try something, or a financier seeking a threesome that he manages to upgrade to traditionally twosome marriage.


What begins on “Downton” as a welcome questioning of age and status roles has snowballed by the “Girls” era into grave role confusion: parents who cannot teach their children how to live because they feel guilty about parenting, or want to be friends more than guides, or still dress like teenagers and call their offspring “prude.”


Nowhere is this overshooting truer than with the roles of the sexes. If “Downton” shows a world in which women are starting to claim their own sexuality, “Girls” portrays a sexual dystopia in which those women seem to have negotiated poorly: Men now reliably get what they want, while women must often content themselves with scraps, as when the character Hannah celebrates “almost” satiation in bed as the best she is likely to get.


The creator of “Girls,” Lena Dunham, is a self-proclaimed liberal. But her show is, as some conservatives gleefully note, full of ammunition for their side.


“There are reasons for conservatives not to like or even to refuse to watch ‘Girls,”’ Peter Lawler, a political philosopher in the conservative Catholic tradition, wrote recently, adding: “But we have to admit that things that are really revolting from a moral or relational point of view are actually portrayed quite negatively.”


If seen as a work of criticism rather than celebration, “Girls” makes Mr. Lawler optimistic: “The hope the show gives us is the persistence of relational human nature,” despite the characters’ failures, for now, to achieve it.


“Girls” is about atoms that desire in vain to form molecules; about sex lives that breed more confusion than excitement; about people with the liberty to choose every day, on various dimensions, whom to be — and who grow very tired of the choosing.


Join an online conversation at http://anand.ly and follow on Twitter.com/anandwrites


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Honey Boo Boo's Mama June Shows Off Weight Loss over Holidays




You won't believe what Honey Boo Boo and family used to top their Christmas tree.

Or, if you're a regular viewer, maybe you would.

Either way, Mama June – showing the results of her 100-lb. weight loss over the holidays – oversees the annual assembly of the artificial white tree in this clip from the upcoming Here Comes Honey Boo Boo Christmas special.

Subtitled double entendres fly, Honey Boo Boo cracks cute and a farm animal is drafted into action before everything, literally, falls to the ground.

Just another day at the Thompson house.

The Honey Boo Boo Christmas special airs Sunday night at 8 p.m. ET on TLC.

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Southern diet, fried foods, may raise stroke risk


Deep-fried foods may be causing trouble in the Deep South. People whose diets are heavy on them and sugary drinks like sweet tea and soda were more likely to suffer a stroke, a new study finds.


It's the first big look at diet and strokes, and researchers say it might help explain why blacks in the Southeast — the nation's "stroke belt" — suffer more of them.


Blacks were five times more likely than whites to have the Southern dietary pattern linked with the highest stroke risk. And blacks and whites who live in the South were more likely to eat this way than people in other parts of the country were. Diet might explain as much as two-thirds of the excess stroke risk seen in blacks versus whites, researchers concluded.


"We're talking about fried foods, french fries, hamburgers, processed meats, hot dogs," bacon, ham, liver, gizzards and sugary drinks, said the study's leader, Suzanne Judd of the University of Alabama in Birmingham.


People who ate about six meals a week featuring these sorts of foods had a 41 percent higher stroke risk than people who ate that way about once a month, researchers found.


In contrast, people whose diets were high in fruits, vegetables, whole grains and fish had a 29 percent lower stroke risk.


"It's a very big difference," Judd said. "The message for people in the middle is there's a graded risk" — the likelihood of suffering a stroke rises in proportion to each Southern meal in a week.


Results were reported Thursday at an American Stroke Association conference in Honolulu.


The federally funded study was launched in 2002 to explore regional variations in stroke risks and reasons for them. More than 20,000 people 45 or older — half of them black — from all 48 mainland states filled out food surveys and were sorted into one of five diet styles:


Southern: Fried foods, processed meats (lunchmeat, jerky), red meat, eggs, sweet drinks and whole milk.


—Convenience: Mexican and Chinese food, pizza, pasta.


—Plant-based: Fruits, vegetables, juice, cereal, fish, poultry, yogurt, nuts and whole-grain bread.


—Sweets: Added fats, breads, chocolate, desserts, sweet breakfast foods.


—Alcohol: Beer, wine, liquor, green leafy vegetables, salad dressings, nuts and seeds, coffee.


"They're not mutually exclusive" — for example, hamburgers fall into both convenience and Southern diets, Judd said. Each person got a score for each diet, depending on how many meals leaned that way.


Over more than five years of follow-up, nearly 500 strokes occurred. Researchers saw clear patterns with the Southern and plant-based diets; the other three didn't seem to affect stroke risk.


There were 138 strokes among the 4,977 who ate the most Southern food, compared to 109 strokes among the 5,156 people eating the least of it.


There were 122 strokes among the 5,076 who ate the most plant-based meals, compared to 135 strokes among the 5,056 people who seldom ate that way.


The trends held up after researchers took into account other factors such as age, income, smoking, education, exercise and total calories consumed.


Fried foods tend to be eaten with lots of salt, which raises blood pressure — a known stroke risk factor, Judd said. And sweet drinks can contribute to diabetes, the disease that celebrity chef Paula Deen — the queen of Southern cuisine — revealed she had a year ago.


The National Institute of Neurological Disorders and Stroke, drugmaker Amgen Inc. and General Mills Inc. funded the study.


"This study does strongly suggest that food does have an influence and people should be trying to avoid these kinds of fatty foods and high sugar content," said an independent expert, Dr. Brian Silver, a Brown University neurologist and stroke center director at Rhode Island Hospital.


"I don't mean to sound like an ogre. I know when I'm in New Orleans I certainly enjoy the food there. But you don't have to make a regular habit of eating all this stuff."


___


Marilynn Marchione can be followed at http://twitter.com/MMarchioneAP


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Bar trivia is more than just fun and games









The door to the bar in Palms swung open, and strains of the theme from "Rocky III" burst into the street: "It's the eye of the tiger / It's the thrill of the fight!"


It was the call to arms for the Tuesday trivia night at the Irish Times pub.


A tall man stood among the Irish flags and faux-antique Guinness etchings and shot off the first question: "An NFL broadcaster who earned a law degree." Regulars nursing craft brews and munching on mozzarella sticks at the bar ignored him. But in the corner, John Verran and his trivia team worked intently on the correct answer.








"It's very competitive," said Verran, 27, a geographical information systems graduate student.


Bar trivia in Los Angeles is no trifling matter. Building on the runaway popularity of the game Trivial Pursuit in the 1980s, the pub quiz phenomenon exploded in British and Irish watering holes, spread to the East Coast and arrived in Southern California in earnest five years ago. As many as 70 local bars put on trivia nights, with more joining every day, said Andy Roth, owner of Action Trivia, one of the larger promoters.


"It's Manifest Destiny, man," said Roth, talking of the trend's momentum after hosting a pub quiz Wednesday at Michael's Bar & Grill in Burbank. "The hipsters love this."


The Irish Times game is highly organized — printed answer forms, weighted categories, intricate scoring. Some promoters hire staff members to research questions; others rely on hosts and players for suggestions. Prizes are usually nominal: a free dinner, or cash off the bar tab.


It's a know-it-all's paradise, and I should know. My childhood nickname was "Mrs. Dictionary." Does anyone else remember the Knowledge Bowl at the Balboa Fun Zone?


The players are Type-Aers whose idea of relaxation is a savage intellectual dogfight. All in good fun, of course. The top teams skew young, 20-somethings who spend all day online and are hungry for human contact. Structured play is safe ground for a generation raised in day care with their off-hours strictly regimented, and who suffer from early-onset nostalgia — Teletubbies, '90s pop.


Verran's team, Deliveries in the Rear ("It seemed amusing at the time," he said), formed around a nucleus of classmates from USC law school. They've been playing trivia at Irish Times for four years, returning week after week to face familiar rivals.


Verran was captain of his high school's championship Quizbowl team in Huntington Beach and is a lifelong trivia buff. "My mind just works that way," he said. Avi Schwartz, a patent lawyer with a chemistry degree, is the science nerd. Kristen Sales, who writes about movies for a film website, just likes games. "I grew up playing games," Sales said. "Me at 25 and me at 12 are basically the same person."


Some teams study on their own time, or enlist ringers to shore up their weak areas. Players size each other up in competition, then come together to form superteams.


"There are even headhunters out there recruiting," said entertainment attorney and Deliveries member Vanessa Flanders.


Greg Beron of Dreambuilders Multi-Media was the evening's host. A former lawyer, he runs a home brewing supply store in Culver City and does trivia on the side.


The Irish Times game is tough, he conceded. His musical interludes are sometimes clues to the answers, but not always. Beron doesn't want me to say which were which, and was touchy about my printing answers to any of his questions; he's saving the game for another pub quiz.


"We're not there to make it easy for people," Beron said.


Early in the first round, Deliveries faced their first big challenge, a four-part bonus question: Name double-word song titles performed by musicians David Bowie, Billy Idol, Paula Abdul and Run DMC.


A thrill of excitement ran through me when I heard it: "Rebel Rebel!" I cried. Bowie, my era!


Deliveries also got the Bowie tune and Idol's "Mony Mony" ("Spelling counts on this one," Beron said.) But Run DMC's "Mary, Mary" and Abdul's "Rush Rush" eluded the team.


"We almost had it — we put 'Hush Hush,' " Verran said of fluffing the Abdul answer.





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I.H.T. Special: Social Media Firms Move to Capitalize on Popularity in Middle East


Suhaib Salem/Reuters


Egyptian protesters look at Facebook during a demonstration in Cairo on January 14.









DUBAI — For its most recent advertising push, the Saudi Arabian telecommunications giant Mobily did not turn to the street or television to engage with customers. Mobily paid to promote itself on Twitter.




The use of social media exploded during the Arab Spring as people turned to cyberspace to express themselves. On the back of that, social media networks, including Twitter, Facebook and LinkedIn, have moved into the region commercially, setting up offices to sell advertising products to companies like Mobily, which has over 200,000 Twitter followers, to capitalize on the growing audience.


“In Saudi, social media gets everyone talking to everyone, which is something we just don’t have in the streets here,” said Muna AbuSulayman, a Saudi development consultant and formerly a popular television talk show host, who has over 100,000 followers on Twitter.


“It’s a unique opportunity that lets people have conversations in a boundary-less way that wasn’t possible before,” Ms. AbuSulayman said. “In addition to promoting social and political discussion, it carries a powerful economic incentive for businesses, too.”


The rise of social media in the Arab world is changing the game for regional advertisers, pushing growth in digital advertising in a part of the world where traditional methods like television and print advertising have so far remained dominant.


Digital advertising in the Middle East and North Africa accounts for only about 4 percent of the region’s total advertising spending, at a value of $200 million, according to the most recent available estimate, but it has become the fastest-growing media platform in the region, said a study by the business services firm Deloitte Touche Tohmatsu, published in 2011. Deloitte’s Arab Media Outlook projected growth in digital advertising spending in the region of 35 percent a year over the next three years, generating about $580 million across the region by 2015.


“The fact is that consumers are online, so brands need to be online,” said Reda Raad, chief operating officer of TBWA\Raad, the Middle East arm of the global advertising agency TBWA. “The use of digital channels has continued to increase dramatically after the Arab Spring and advertising on social media has become a highly targeted, cost-efficient way of communicating with consumers.”


Major brands, including Pepsi Arabia, are taking note. Saudi Arabia has the highest number of Twitter users in the Arab world, holding 38 percent of the region’s two million users, according to a report by the Dubai School of Government’s Arab Social Media Report released in June. In the past year alone, the number of Twitter users in the Arab world tripled, according to Shailesh Rao, Twitter’s vice president for international operations.


Thanks to the platform’s popularity in Saudi Arabia, Egypt, Kuwait and the United Arab Emirates, Arabic is now the fastest-growing language on the Twitter platform.


“We prioritized a list of regions where we wanted to have a business presence, and the Mideast rises toward the top because the region’s user base is one of the fastest-growing in the world,” Mr. Rao said during an interview. “This represents a huge opportunity for brands looking for a large audience that is rapidly growing.”


Twitter has formed a partnership with the Egyptian digital advertising company Connect Ads to market and sell advertising services across the Middle East and North Africa region. Connect Ads will offer brand managers and marketers Twitter’s products, which include promoted tweets, promoted accounts and promoted trends.


Through these, a brand can reach broad Twitter audiences or more narrowly defined geographic or demographic segments. They can even target users of specific smartphone brands, like iPhones. Brands that have signed up so far include Mobily, Pepsi Arabia, the resort company Atlantis The Palm, and the events portal Dubai Calendar.


“Companies can learn a few things about their customers by optimizing for country and targeting those with specific interests,” said Mohamed El Mehairy, managing director of Connect Ads.


“They can probably uncover this type of information through market research,” he added, but it would come “at a higher expense and with more time and effort.”


This article has been revised to reflect the following correction:

Correction: February 7, 2013

A previous version of this article misspelled the name of the advertising agency TBWA. It is TBWA, not TWBA.



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Channing Tatum, Charlize Theron Join Oscars Telecast









02/07/2013 at 08:20 AM EST







Channing Tatum and Charlize Theron


Dave Kotinsky/Getty; Dave M. Benett/Getty


PEOPLE's Sexiest Man Alive, Channing Tatum, will make his debut on the Academy Awards stage this month as one of four newly announced special guests who are joining the Feb. 24 broadcast.

Oscar winner Charlize Theron, Joseph Gordon-Levitt and Daniel Radcliffe are the other three actors who will make special appearances, producers said Thursday.

The four join a list of previously announced Oscar presenters, including Robert Downey Jr., Samuel L. Jackson, Chris Evans, Jeremy Renner, Mark Ruffalo, Octavia Spencer, Meryl Streep and Mark Wahlberg.

"We are quite excited to have Charlize, Chan, Joe and Dan join us on the show," said telecast producers Craig Zadan and Neil Meron. "We are happy to feature them as special guests in our production."

Musical performers on the show will include Adele, Norah Jones, JUstin Timberlake and Barbra Streisand.

The 85th annual Academy Awards will air live on Sunday, Feb. 24, on ABC from the Dolby Theatre in Hollywood.

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